This is Why We Advertise Prices
As president of Hearing Aid Express for the last 16 years, it has been my responsibility to define our business practices at Hearing Aid Express, including our advertising policy. Consumers appreciate honest, straightforward business approaches, which is why I’m giving you 8 reasons Hearing Aid Express advertises prices.
1. We believe....the public has the right to know what hearing aids cost before their first office visit. The basis for any discounts should be apparent.
2. We believe....that you should give the client all the information they need to make an informed decision. This information should include what comparable products with the same features cost.
3. We believe....that when a person buys a hearing aid, the purchase should include a free hearing test, free consultation, free hearing aid checking and cleaning, free reprogramming and free follow-up visits. If the purchase price does not include these services then the price of these services should be disclosed in advance.
4. We believe....advertised prices set a price standard for the products we offer. This is good for the consumer by giving them a basis for comparison.
5. We believe...advertising prices can protect the public from supposed discounts off of a MSRP, a “list” price or a “regular” price that no one has ever paid. What matters is what it’s costing you to buy it.
6. We believe...you don’t have to sacrifice quality for a good price. You can truly have both, and at Hearing Aid Express you will get both.
7. We believe...if someone offers to match our prices, they should have had a lower price to begin with.
8. We believe...it is just as important to take care of a client after they purchase a hearing aid as it is the day they buy the hearing aid, regardless of the price of their purchase. This is why we recommend GN ReSound: Although we offer a variety of brand name hearing aids, including our own, we typically recommend GN ReSound hearing aids for the following reasons:
a) They invented and continue to be the leader in Open-fit hearing aids, the most natural sounding hearing aids to date.
b) Their open platform digital chip means clients who buy their hearing aids can receive updated programs that improve the performance of their hearing aid(s), all at no charge at Hearing Aid Express.
c) Over the course of our 14 year business relationship with GN ReSound, they’ve consistently produced both reliable and top performing products for the hearing aid industry to offer.
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